Strategy
Former GE CEO Jack Welch once said, We have only two sources of competitive advantage:
How can you put this powerful insight into practice to win, and grow your small business?
Business Networking
The Old Networking sucks!
Have you tried networking for your Business? Can You measure the business outcomes of your networking effort? Is it worth the time, the stress, the uncertainty, the investment you devoted to it?
Recent studies and testimonials on business networking are revealing that 92 to 98% of professionals and business people on social or professional networking websites and clubs obtain No business impact from the time and money they invest in networking, and are unable to measure any impact they assert.
Leads groups
Leads groups are the most successful marketing effort for your dollar that you can find anywhere.
While leads groups have always been immensely successful in building mutually beneficial relationships, combining them with social media has taken them to a whole new level.
Linkcrafter has made things much more easier with Online leads groups.
With Online leads group Members and managers of leads group don’t even have to leave the comfort of their own home or office to take part in rewarding professional relationships. It’s easier than ever to keep in contact with leads and ensure that groups stay focused and motivated.
Superior advantages for Online leads groups
A recent study has found that taking traditional leads groups online make them more profitable to its members:
But Wait, there is more.
Online leads groups beat traditional leads groups in these 4 compartments:
Leads are vital to the success of any business, so why not get back in the game today?
Start Your own profitable leads group today
Linkcrafter is the N°1 solution provider for Leads groups and referral networks in the USA and in Europe.
There is no other place where you can find a set of powerful marketing tools as on Linkcrafter. For example, capturing leads is not limited to human to human interactions. Linkcrafter made available powerful widgets and survey scripts that work to capture leads even when you are sleeping. The Internet never sleeps. These bots are constantly putting you in front of potential clients and customers and bring you business.
Join to Grow.
To join, Follow this link: http://linkcrafter.com
Once you begin your journey in the world of leads groups, you’ll need to put some specific strategies in place to manage the leads as they come. Without any type of organization, things can get out of control quickly and you can lose as many leads as you bring in. Here are some tips to avoid this problem:
• Work on differentiating leads. Decide on your definition of an active lead and know when to drop a lead if it isn’t producing results.
• Keep careful records. You need to know exactly where your referrals are coming from so that you know what’s working and what isn’t. This will also help you in the wider field of business contacts in general.
• Respond to leads quickly. Nothing is more frustrating than trying to get a hold of someone who just isn’t responsive. Don’t be that person to your leads! If you don’t get back to them within a reasonable time frame – say, two days – then you’ve let the worm off the hook.
• Approach each lead as a sale. In a way, you’re doing the same thing with a lead as you are with a customer: selling them on your business. So treat them like you would any client and be ready to answer their questions if need be.
Once you have your leads up and running, the key to taking them to the next level is to keep detailed records. Examining your return on investment for each lead is the way to generate more business in the future with the best results possible.
Fortunately, You don’t have to do all these things manually anymore. Linkcrafter has create the best leads groups software with CRM integrated. Move your leads groups from Meetup, Yahoo! group, Linkedin, ecademy, Ryze, Ning to Linkcrafter, a customized, robust, and sophisticated software made only for Leads groups and referral networks.
Sarah, a housewife, meets a man named Pete at the grocery store. Pete sells high-quality, environmentally friendly light bulbs. Sarah doesn’t have any need for a light bulb when she meets Pete, but as they strike up a conversation she mentions a few things she does need – a house cleaner, a mechanic, and a place to find vintage records.
Pete tells her he knows his sister is very happy with her house cleaner, and asks for her email address so he can follow up and give her the name later. He sends her the following email:
Hi, Sarah –
Good to meet you at the store; I enjoyed our conversation. I spoke to my sister Julia about her house cleaner and she recommends Lupe Velasquez at xxx-xxx-xxxx. She says feel free to mention her name when you talk to Lupe.
I remember you also said you were looking for a mechanic and a good vintage record store. I didn’t know myself, but I asked around a little bit, and I hear very good things about Hoshi Motors and Rockin’ Records on Broadway. Apparently the guy to talk to about vintage records is named Dan, and he works there on weekday afternoons.
Hope that helps! Looking forward to keeping in touch.
Best,
Pete
Sarah is grateful to Pete for his help, and her natural response to that gratitude is to do him a good turn in exchange. She introduces Pete a man she knows who does environmental design, and who may need light bulbs for his projects. She mentions his name to a friend who’s looking to cut her electric bill and to her brother the next time she’s with him at the hardware store buying new bulbs.
Why does Sarah put so much effort into helping Pete? Because Pete put so much effort into helping her, without expecting anything in return.
In exchange for the trouble Pete put into introducing her to his network of people, he now has three potential new clients, all of whom need what he’s selling.
If Pete had instead put his effort into selling Sarah a light bulb she didn’t want or need, he might have made a single sale, but Sarah certainly wouldn’t be as eager to refer him to others she knew. Sarah’s not likely to want to help out a random salesman. But she will want to help out – and introduce to her own network of people – a friend.
The power of reciprocity will always be in your favor. The Copywriter guru Brian Clark put it this way
“First, you’ve gone out and either found or created something to solve a need they told you about. You’ve done them a favor, and they’ll want to repay that. If they’re in the market to spend six figures on an automobile, you’re the person they’ll want to buy it from.”
“Send your customers to other businesses for free and See your business flourish”
It’s magic and it works.
Single Action Marketing solution
If you’ve tried many things, but the results are miserable, it time to switch to Linkcrafter and receive faster, more enthusiastic and more qualified responses. Linkcrafter’s approach works consistently what ever the background of the user. It only requires one single action, which is easy and even enjoyable to do.
During the 1960s and 1970s, the Japanese achieved major advances in manufacturing management, which led to their rise as an economic power. The Japanese economic miracle and the country’s new manufacturing skills and methods surprised western firms; but the Japanese had done this by studying, adopting, and eventually perfecting the best practices of the West itself.
A research team at Harvard and Duke Universities found that India is achieving similar feats in workforce development by learning from the best practices of the western companies that have outsourced their computer systems and call centers there. It has adopted these practices and perfected them.
The report titled “How the Disciple Became the Guru”, details the workforce-development practices of 24 leading companies in India. You can download it here: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1170049
Two recent papers from wharton universia found that geography continues to have an impact on efforts to market through the Internet in ways that could help online merchants target new customers. Specifically, the papers examine the effect of economic geography on Internet retailers trying to reach potential buyers of specialty products who live in an area where their purchasing decisions make them a minority.
The first paper, “Traditional and IS-enabled Customer Acquisition for an Internet Retailer: Why New Buyer Acquisition Varies by Geography and by Method,” by Bell, Wharton marketing professor Leonard Lodish and Jeonghye Choi, a professor at Yonsei University in Seoul, compares traditional methods of reaching customers with Internet-enabled techniques.
A second paper written by Choi and Bell titled, “Preference Minorities and the Internet: Why Online Demand Is Greater in Areas where Target Consumers Are in the Minority,” also studies Internet retailing in the context of the physical world.
You can reach the studies full review here: http://www.wharton.universia.net/index.cfm?fa=viewArticle&id=1862&language=english
A new hospitality industry research study finds that rates are the key factor in maintaining revenues, rather than occupancy, when European hotels compare their rates and revenues to their competitive set.
The main finding is that Hotels that maintain a higher price position than their competitors record relatively higher Revenue, even though their average occupancy is relatively lower (Based on 8,026 hotel observations taken during 2006 and 2007, just at the end of the last boom, and during 2008 and 2009, when most nations endured an abrupt recession).
The hospitality research analysis noted that small and medium size hotels gained relatively higher occupancy when they offered prices lower than their competitors, as compared to large hotels. But the study’s main findings still held regardless of hotel size or presence of chain management.
You can download a free copy of the research paper here: http://www.hotelschool.cornell.edu/research/chr/pubs/reports/abstract-15216.html > Registration required 
Attract Customers
Once you begin your journey in the world of leads groups, you’ll need to put some specific strategies in place to manage the leads as they come. Without any type of organization, things can get out of control quickly and you can lose as many leads as you bring in. Here are some tips to avoid this problem:
• Work on differentiating leads. Decide on your definition of an active lead and know when to drop a lead if it isn’t producing results.
• Keep careful records. You need to know exactly where your referrals are coming from so that you know what’s working and what isn’t. This will also help you in the wider field of business contacts in general.
• Respond to leads quickly. Nothing is more frustrating than trying to get a hold of someone who just isn’t responsive. Don’t be that person to your leads! If you don’t get back to them within a reasonable time frame – say, two days – then you’ve let the worm off the hook.
• Approach each lead as a sale. In a way, you’re doing the same thing with a lead as you are with a customer: selling them on your business. So treat them like you would any client and be ready to answer their questions if need be.
Once you have your leads up and running, the key to taking them to the next level is to keep detailed records. Examining your return on investment for each lead is the way to generate more business in the future with the best results possible.
The renaissance of leads groups means that business people spend no money on advertising and less time in networking, yet grow their sales, visibility, and brand awareness. It’s the wave of the future.
Linkcrafter sits on the nose of this revolution. In less than 3 months, Linkcrafter became the #1 leads groups and referral networks utility in the USA and in Europe, managing more than 30.000 leads groups in the US and around the world.
