How leads groups work?
Leads groups and referral networks are made of 10 to 40 businesses owners or representatives. Each member of a leads group act as an Opportunity Reporters™ for other members. Wherever they hear about a business opportunity, they immediately report it their leads groups members to consider.
Well managed leads groups meet regularly to review the group’s performance in passing qualified leads, strengthen peer to peer relationship, and furthermore give opportunity to each member to present his business in front of the group. As members learn more about each other business, they will gain trust and be more eager to give referrals.
Leads groups and referral networks are very powerful tool to receive free qualified leads and business opportunities from peers. Additionally, members share marketing and sales ideas as well as professional advice with fellow participants
2 kinds of leads are shared in a leads group or Referral network:
- Direct Leads or referrals -”A friend is looking for a SEO company”, or “I need a new car”
- Transferred leads or Referrals – “I’ve heard AcMe is looking for a new supplier of office equipment. Call John for more information” or “I’ve found this need posted on craiglist.com”
Referrals Network based on IRaaS
