Single Action Marketing ™
Marketing departments are stressed and it’s no wonder. Since most traditional marketing strategies don’t work very well, marketing people have 1,001 things to do that have indifferent results at best. A poll in France found that 88 percent of marketing and sales-related professionals are stressed people. A Harvard business school survey found the complexities of stress forced 53 percent of marketing executives to outsource their marketing activities.
IRaaS marks an end to stressful marketing.
We want to see IRaaS companies bring simplicity and even enjoyment back into the marketing world.
It does require effort and attention, but what it lacks in mindlessness it makes up in time saved. Companies are currently spending a lot of time and resources into using as many different marketing solutions as they possibly can. Even an abbreviated list of a standard day in a marketing department includes:
- Cold calling
- Prospecting
- Tracking
- Creating print media
- Spending time on Twitter, Facebook, and other social networks
- Interactive marketing
- Search marketing
- Content marketing
- Keyword optimization
- Organizing promotions and events
- Press releases
IRaaS is one simple, enjoyable action, repeated over and over. Imagine the time that puts back into your marketing department – not to mention the alleviation of stress !
IRaaS gets you the most powerful business tool in the industry today – the customer referral – with ONE SINGLE ACTION.
Think about it. The old marketing wisdom says you need to do 1,000 things all at once just to get your customer’s attention – not necessarily their business. There’s a lot of uncertainty in marketing today. That new tactic may work great – or it may suck away all your time and energy and give nothing in return.
IRaaS ends the uncertainty in marketing.
IRaaS says you can do ONE thing, and not only earn your customer’s loyalty for life, but also the customer referrals that are infinitely more effective than advertising.
Customer referrals have been ranked by the Chief Marketing Officer Council as FOUR TIMES more powerful and valuable than email or direct marketing campaigns.
Not a one of the above marketing techniques has proven successful at convincing customers to refer their friends.
IRaaS has.
IRaaS gets devoted customers and enthusiastic referrals, all while reducing the time spent on marketing. It only requires one single action, which is easy and even enjoyable to do.
What’s more fun – cold calling or sending a brief, heartfelt note to help a customer out of a rough spot? At the end of the day, which do you think will leave you feeling like you’ve accomplished something good for your customers? Which do you think will endear your customer to the company?
IRaaS requires nothing to implement. There’s no marketing plan, there’s no book to read, no training necessary, no content to create. All you need to do is create an IRaaS network of companies you trust.
That’s it. You’re good to go.
Here’s how it works:
1. You join an IRaaS network
2. You list your customers’ needs for products and services other than your own
3. Your IRaaS network companies show you their products and services, and give you the information you need to make a solid recommendation to your customer.
4. After reviewing and editing the information, you send the produces and services that best fit your customer’s needs to them.
You’ve built customer loyalty, trust, and advocacy, and made yourself a dead ringer for future referrals. Welcome to the IRaaS network.
