The DreamKiller
The Advertising industry and Medias holders agree on One Motto : ”No Money, No Advertising.”
The model is simple, They build medias with audience, then they filter the content to display and keep the gates to sell advertising space and time.
Here is the sad reality brought by this attitude : Today getting a product or a service to market costs more resources than the total amount of resources necessary to create the product or the service.
At the same time you can’t succeed without advertising: ”Doing business without advertising is like winking at a girl in the dark. You know what you are doing, nobody else does.” - Dr. Steuart henderson Britt
Survival of any business today depends on its continual advertising capability. Continual advertising is about your capacity to keep your business in the short list in your present customers mind and attract enough new customers to fill customers turnover.
Continual advertising is like the constant oxygenation we all need to survive.
Without continual visibility on the marketplace, business survival is problematic. Continual advertising capacity becomes the most critical and a survival-dependent function for any business.
The time of ‘the only show in town’ has evolved. Being good at creating excellent products or services is still vital, But is not ENOUGH anymore.
You may think, as no one should attempt to deprive other persons of oxygen, or tried to make its supply shorter for other people – without being charged with a crime -, so must be preserved for all entrepreneurs the Right to advertise or market continually their business.
You are right to think this way. It’s logical, but Reality is sharply different.
Millions of entrepreneurs’ dreams are dying every year because of this reality. Millions are fighting to access the necessary spotlight that will change their dream to reality. The advertising industry has managed to hold control over the medias and build strong barriers to deprive the rest of us from our capacity to breath, to access the market, to build wings for our dream, to reach the world with our business.
Like a friend entrepreneur put it: ”our business survival depends on continual advertising, but we lack the resource to do so. It’s too much money for uncertain results. We are locked out. We need to do something.”
Millions of entrepreneurs like my friend are deprived of the business oxygen : continual advertising. The advertising industry motto : No money, No Advertising will finish to kill our free civilization.
Imagine just for a moment, If advertising finishes to mean money, and if advertising is essential for the survival of any human activity, what are the consequences on our civilization? How do we promote not-for-profit activities like arts, cultural creation, human imagination, etc?
How human creativity will prosper if at the very beginning we must filter its validity by the law of money or profit?
Depend on the choices we will make today, Small businesses will have more or less difficulty to control their future and reach their potential. We need to make choices that put us in control of our future, our civilization and make it more difficult to be controlled or directed by Advertising forces.
Locked out, forced by lack of resources to be creative, millions or entrepreneurs around the world are seeking for new ways to market successfully their products and services.
That’s the reason why During 3 years, at Linkcrafter, we have worked, with dedication to create the First marketing solution that helps small businesses to Get noticed and Attract clients without spending money in advertising or wasting time in countless networking website, events and clubs.
This is a Manifesto to Free human creativity, to Free people dream of entrepreneurship and success from the dream killing logic of the advertising Industry. We want you to join us to win this war. We will prevail together.
Join us.
