Linkcrafter.com – Blog

Danny wants to buy a car. He knows what he needs in a car – good mileage, enough room for his two kids and their dog, four-wheel drive, a good sound system. He knows what he wants in a car. The problem is finding a car that can provide him all of those things.

Where does he go?

If he’s like the average consumer today, Danny goes online to try and gain knowledge. So Danny runs a Google search for his desired car features. He enters in search terms for ‘minivan’ and ‘good mileage’ and ‘4-wheel drive’. Immediately, he’s inundated with way more information than he can process.

There are millions of sites clamoring for attention and at least fifty different cars that could possibly give him what he’s looking for. He ends up sifting through contradicting advice, opinionated content and a lot of pretty crappy material.

Danny has no way of narrowing them down. He can’t find information telling him how the car handles, whether it’s large enough for his family, whether his dog will find the upholstery irresistible.

He doesn’t have time to sift through thousands of Tweets and Blog posts and emails and IMs and websites to find the answer to his problem. All he wants is a person, with a sincere stake in his best interest, to offer a solution: a Knowledgeable Friend.

Thankfully, Danny is in a better position now than earlier. Danny uses a site where consumers receive quick and free professionals answers to their questions: Solution-feed.com. Once Danny posts his need, the web application combs through a vast network of experts and professionals that offer an infinite willingness to provide answers to consumers’ questions.  Questions are routed to the most knowledgeable experts and Professional on the topic best. Answers come back within a short period, if not few minutes.

Danny question is sent to a profession in his region who loves cars, constantly reads car
Magazines and the latest reviews, and who does a little repair work himself. He is more than willing to help. He gives Danny a couple of options to choose from, explains the pros and cons of each option, and sends Danny on his way ready to buy a car. Danny’s probably feeling pretty good and confident at this point, and he’s an informed consumer.

That’s how we imagine the new Internet: an Internet that empowers people, not distract or get them lost.

Most companies don’t know what to do with their customers once the transaction is done. The only thing they know to keep in touch with their customers  is to spam them with selfish advertising, new offers, sales, like:

“We’re having a huge sale! There’s tons of stuff we want you to buy! Come in now! Drop everything you’re doing! We don’t know what you’re doing, but it surely not as important as BUYING STUFF FROM US!”

These companies understand that it’s necessary to keep in touch with customers, but do it in a very bad way.

Spaming customers with selfish advertising, new offers and sales is not meaningful ways to keep in contact with your customers. Customers don’t want to hear pitches anymore. They don’t want to know how great your company is, how fantastic your product is, or what you’re selling this week at 10% off.

There is a second group of companies who understands the need to keep in touch with customers but don’t know what to tell them after the transaction. The usual question they will ask me is “What to tell them? I don’t know what to tell them.”

Keeping in touch with consumers is the most critical function of marketing in the new economy. It helps you stay in front of clients and new prospects on a regular basis. For example, a contact in your database with whom you don’t keep in touch in a meaningful way during the last 3 to 6 months is a dead contact. Your database is becoming slowly a debris.

On the other hand, If you keep in touch with your Customers in a way that add value to their life, they will keep in touch with you in a way that create value for you.

Instead of giving Planners, calendars, T-shirts, Mugs, coupons, or other material or monetary gifts to customers to build relationship, what in most cases fail to build loyalty, Linkcrafter helps companies to use “Information as a Gift™” as a powerful incentive to build loyalty and attract clients.

Let us find out more about what this concept entails and how it works in the first place.

1.    Sharing Needs
During casual or business meetings or conversations, Your contacts and customers share with you their needs or interests for other companies’ services or products: “I need help to choose”, “I need help to find the right information”, “I need help to find to the right person”, “I interested in this and that”, etc.

2.    Listen
If you do business as usual, you just tuned out this information, because it’s not your business matter, and you have no straight answer to these questions. Now, you listen and take note, because you know that this is a huge marketing opportunity.

3.    Community Help
You seek for information and connections that could help your customers. If you can’t personally access relevant and trustful information, you post your customers’ needs to Linkcrafter community of professionals, which are willing to help.

4.    Filtering Answers
You receive answers from several professionals and companies and you could review them, rate them and select those which are more focused and relevant to your customers need or interest.

5.    Giving a Response
After filtering the vast amount of information you received or searched for, you contextualize it, put your stamp of approval, add a personal touch, then send it to your contacts or customers like “Information as a Gift”.

The system works mostly by using information created by other professionals or sources  that is filtered and sent privately to customers and contacts.

We call it “Information as a gift ™” . Like gifts, you don’t have to create it, but you have enough flair to choose the most relevant content to sent at the right time.

As a problem-solving information, “Information as a gift ™” has a tremendous power to induce positive emotional connections to customers and contacts. The positive emotional connections in turn has the power to change customers and contacts into voluntary advocates for your organization, generating a consistent word-of-mouth referrals and a Nonstop Viral Buzz for your business.

Answer Consumers Questions and Your Ad appears next to the answer they receive.

Danny wants to buy a car. He knows what he needs in a car – good mileage, enough room for his two kids and their dog, four-wheel drive, a good sound system. He knows what he wants in a car. The problem is finding a car that can provide him all of those things.

Where does he go?

If he’s like the average consumer today, Danny goes online to try and gain knowledge. So Danny runs a Google search for his desired car features. He enters in search terms for ‘minivan’ and ‘good mileage’ and ‘4-wheel drive’. Immediately, he’s inundated with way more information than he can process.

There are millions of sites clamoring for attention and at least fifty different cars that could possibly give him what he’s looking for. He ends up sifting through contradicting advice, opinionated content and a lot of pretty crappy material.

Danny has no way of narrowing them down. He can’t find information telling him how the car handles, whether it’s large enough for his family, whether his dog will find the upholstery irresistible.

He doesn’t have time to sift through thousands of Tweets and Blog posts and emails and IMs and websites to find the answer to his problem. All he wants is a person, with a sincere stake in his best interest, to offer a solution: a Knowledgeable Friend.

Thankfully, Danny is in a better position now than earlier. Danny uses a site where consumers receive quick and free professionals answers to their questions: Soluton-feed.com. Once Danny posts his need, the web application combs through a vast network of experts and professionals that offer an infinite willingness to provide answers to consumers’ questions.  Questions are routed to the most knowledgeable experts and Professional on the topic best. Answers come back within a short period, if not few minutes.

Danny question is sent to a profession in his region who loves cars, constantly reads car
Magazines and the latest reviews, and who does a little repair work himself. He is more than willing to help. He gives Danny a couple of options to choose from, explains the pros and cons of each option, and sends Danny on his way ready to buy a car. Danny’s probably feeling pretty good and confident at this point, and he’s an informed consumer.

That’s how we imagine the new Internet: an Internet that empowers people, not distract or get them lost.

Business professionals on Linkcrafter have a huge incentive for answering consumers’ burning questions and needs: They could mention their products or services, where relevant, in their answer and they can expose their professional experience, specialized knowledge and brand to millions of users. If they are answering a question not related to their business, they could put their ad on the right side or at the bottom of their answer proposal.

It’s an incredible leads generating machine of Business professionals because the vast majority of questions from consumers involve some type of purchase decision or service need.

Look Google, Advertisers would pay a lot of money to appear next to relevant questions. With Solution-feed.com each experts and professional act as a mini-google: They receive question relevant to their business area and expertise, they answer and put their ad next to the answers. It’s working GREAT.

Today, Linkcrafter is The Fastest, Easiest, and Most Reliable System for Getting Noticed and Attract More Clients Without spending money on advertising or wasting time in networking.

How it works?

Professionals are in huge network on Linkcrafter.com. Consumers use solution-feed.com to send their requests to the professionals. Consumers rate professionals and the solutions they provide. Professionals rate consumers based on their questions. It ends up into a healthy environment where professionals befriend consumers and consumers receive quick and free professions answers.

For customers, SolutionFeed is a life improvement tool. A huge network of professionals and companies are willing to give customers FREE information, connections, and assistance that save them time and effort. It relieves customers from digital fatigue and information overload.

For companies, Linkcrafter is a huge change in marketing tactics. At a time consumers are harder to find, more difficult to convince, and near impossible to retain, Linkcrafter offers a Single Action Marketing ™ solution that generate a continuous flow of leads and referrals. In any language, that translates to better sales.

Linkcrafter solution is based on the company core technology called: PIG (Personalized Information Gears).

When we’ve started Linkcrafter we’ve asked ourselves  “Why 90% of the Internet traffic goes to ONLY 5% of websites”. We’ve discovered that:

• 7 of the top 10 web properties are search engines
• 22 of the top 50 web properties are search engines and web directories.

Browse and search have become the most time-consuming and frustrating activity for consumers.

People are looking for trustful and relevant information to reach the best services, companies and products that could satisfy their needs.

90% of the traffic goes to these websites because they are trying hard to help people solve this problem.

What will happen if you become a resources center or a knowledgeable friend for your customers?

You become a Traffic magnet.

Instead of giving Planners, calendars, T-shirts, Mugs, Foie Gras,  coupons, or other material or monetary gifts to customers as incentive to build relationship – most of these incentives fail to build loyalty - Linkcrafter solution helps you provide Information as a gift ™ to your customers.

Since one company alone can no longer autonomously create consumer experience, Linkcrafter members pay attention to their customers’ and contacts needs and interests for products and services other than their own, and send their customers to other business for Free as a powerful way to build loyalty.

Linkcrafter motto is: Send your customers and contacts to other businesses for Free and see your business flourish instantly.

As a problem-solving information, “Information as a gift ™” has a tremendous power to induce positive emotional connections to customers and contacts. The positive emotional connections in turn has the power to change customers and contacts into voluntary advocates for your organization, generating a consistent word-of-mouth referrals and a Nonstop Viral Buzz for your business.

Most companies don’t know what to do with their customers once the transaction is done. The only thing they know to keep in touch with their customers  is to spam them with selfish advertising, new offers, sales, like:

“We’re having a huge sale! There’s tons of stuff we want you to buy! Come in now! Drop everything you’re doing! We don’t know what you’re doing, but it surely not as important as BUYING STUFF FROM US!”

These companies understand that it’s necessary to keep in touch with customers, but do it in a very bad way.

Spaming customers with selfish advertising, new offers and sales is not meaningful ways to keep in contact with your customers. Customers don’t want to hear pitches anymore. They don’t want to know how great your company is, how fantastic your product is, or what you’re selling this week at 10% off.

There is a second group of companies who understands the need to keep in touch with customers but don’t know what to tell them after the transaction. The usual question they will ask me is “What to tell them? I don’t know what to tell them.”

Keep in touch with consumers is the most critical function of marketing in the new economy. It helps you stay in front of clients and new prospects on a regular basis. For example, a contact in your database with whom you don’t keep in touch in meaningful way during the las t 3 or 6 months is a dead contact. Your database is becoming slowly a debris.

Survival of any business today depends on its continual advertising capability. Continual advertising is about your capacity to keep your business in your present customers mind and attract enough new customers to fill customers turnover.

Continual advertising is like the constant oxygenation we all need to survive. Without continual visibility on the marketplace, business survival is problematic.

If you keep in touch with your Customers in way that add value to their life, they will keep in touch with you in a way that create value for you.

So how to keep in touch in a meaningful way?

Adopt IRaaS marketing approach. IRaaS baseline is: “Send your customers to other businesses for free and See your business flourish”

Professionals and Companies that adopt IRaaS commit to actively paying attention to their customers’ needs and interests for products and services other than their own.  They also commit to actively seeking the necessary information and connections to help their customers achieve personal and professional goals.

For each member company, joining an IRaaS network is an opportunity to gain influence by becoming a trusted source of information and connection for customers and clients.

You become known as a powerful resource for others—and when you have the reputation for being a strong resource, people start turning to you for suggestions, ideas, names of other people, connections, etc. This keeps you visible and your business top-of-mind when people need your products and services. This, in turn, will greatly increase the number of referrals your customers will send to your business.

The IRaaS network is a technology-powered group of companies and professionals that collaboratively filter vast amount of information, verify it, put their “stamp of approval” on it, and deliver it to consumers based on their stated or unstated needs. Through IRaaS, you can fulfill your customers’ needs for contextual, relevant, trustworthy, and timely information.

We call it “Information as a Gift ™”. It’s delivered with the clear intention to please, help and create a meaningful experience for the receiver, the customer. It’s the best incentive and loyalty system, hugely loved by customers.

“The businesses that understand this stay in touch, They call, they write, they ask for your input. They are in communication when you’re not at the register or don’t have your credit card in hand. For that level of communication and loyalty the relationship will last. In addition, customers will sing their praises to others and that beats any marketing plan hands down.

Great business relationships happen in between the transaction.” Tim Andren

IRaaS (Information and Recommendation as a service) requires nothing to implement. There’s no marketing plan, there’s no book to read, no training necessary, no content to create. It’s a Single Action Marketing.

It only requires one single action, which is easy and even enjoyable to do. Here is the baseline : “Send your customers to other businesses for free and See your business flourish”

To do So, All you need to do is create an IRaaS network of companies you trust.

That’s it. You’re good to go.

Here’s how it works:

1. You join an IRaaS network
2. You list your customers’ needs for products and services other than your own
3. Your IRaaS network companies show you their products and services, and give you the information you need to make a solid recommendation to your customer.
4. After reviewing and editing the information, you send the produces and services that best fit your customer’s needs to them.

You’ve built customer loyalty, trust, and advocacy, and made yourself a dead ringer for future referrals.

What are the benefits?

IRaaS is relationship-building solution for both existing customers and new prospects.  It has three immediate benefits:

• Referrals Strategy: Once you show your existing contacts, clients, staff or community that you care about them beyond your need for their business, you’ll develop a reputation for being a great company.  That reputation will earn you constant referrals.
• Networking/Reputation Strategy: IRaaS also allows you to become known and to build trust among peers and the business community. You create constant opportunities for other businesses. By doing so you build a network of colleagues and peers and you double your chances of referrals.
• Keep-In-Touch Strategy: This strategy helps you stay in front of clients and new prospects on a regular basis using two different types of content strategy:

1. Content Creation Strategy:  Create winning content about your business that gets distributed to qualified prospects through the IRaaS network. Through this strategy, you’ll be positioned as the most qualified to address the needs and interests of your prospects,
2. Content Distribution Strategy:  Imagine being able to consistently create thousands of reasons and opportunities to stay in front of your clients and prospects!  IRaaS lets you do this on a weekly, monthly, or per-event basis. The more content you distribute, the more you stay in front of customers, build trust, and become top-of-mind with your clients.

By following these basic strategies, you’ll improve your marketing productivity.

You’ll put an end to the stress and uncertainty of marketing.

And you’ll have fun doing it. Promised.

Wikiepdia defines gratitude as “a positive emotion or attitude in acknowledgment of a benefit that one has received or will receive.”

The Best way to express Gratitude is to Give Thanks, Send Thank-you notes, or Say “Thank you”  abundantly.

1. Thank your wife after she cooked a nice meal.
2. Thank your friend for lending you that Stargate DVD.
3. Thank you college for the tuition. Send a thank you note.
4. Thank You friend for spending time with you.
5. Thank your friends for calling you.
6. Thank your friends for visiting you.
7. Thank your boss for praising you. Let him know how you feel when he gives you praises.
8. Thank people who encourage you. Let them know how you feel when they encourage you.
9. Thank God for  everything you can’t directly attribute to a person or an institution. Thank God for Good health. Thank God for Peace in your country. Thank God for All the good things happening in your Life.
10. Send, annually, Thank you note to your Boss for the opportunity offered to you to contribute and serve.
11. Thank your Neighbors to be so kind neighbors and how you appreciate to a neighbor to them.
12. Send Thank you note to you local politicians for what they are doing for the community.
13. Send, annually, Thank you note to the local Fire Fighters and Police departments for their dedication to keep the community a safe and secure place to live.
14. Thank your Kids for bringing so much joy in your life and let them know how their arrival in your life brought so marvelous things to you.
15. Thank your husband or your wife for caring and providing help and taking care of you. Let him or her know how special he or she is. Give Thanks abundantly here. It’s a privilege to have a good partner for life.
16. Send Thank you note to your doctor for his dedication to your health and for his support to you family.
17. Send Thank you note to your suppliers to let them know how you appreciate their support for your business.
18. Send Thank note to your Local public transportation office to praise them for heir dedication to the community.
19. Send annual thank you note to your customers for doing business with you.
20. Send thank you note to the teachers of your kids.

Give Thanks Notes to heal the world, help friends, support your community. Thanks are intangible assets you can give again and again without being left broke.

“PEOPLE DON’T CARE HOW MUCH YOU KNOW… UNTIL THEY KNOW HOW MUCH YOU CARE.” John Maxwell

If you need inspiration to start, here is a GReat site with lot of Thank you notes samples : http://www.thank-you-note-samples.com/sample-thank-you-note-wording.html

Referral Thank You Note Samples
Sample business referral thank you notes.

Everyone is talking today about the need for companies to start conversation with customers, partners or strangers to boost their marketing. But Conversation is not a Self Starter.

Many marketers have been misled by what is called “buzz techniques” or Buzz marketing: funny videos, shocking stories, statements or movies. These buzz techniques are good to “get attention“; they could start small talk, but in many cases they are too short-lived to build momentum for good a long lasting conversation to start. They rarely convert into business result.

Not all conversation are equal. The kind of conversation companies want is the one that help them to Be Wanted and Welcomed in their Customers’ and Prospects’ Mind … to quit from chasing customers to Customers coming to them … to  receive faster, more enthusiastic and more qualified responses to their promotion, and turn more customers and contacts into friends and voluntary advocates, generating a consistent word-of-mouth referrals and a non-stop viral buzz.

Yes, Starting this kind of powerful and irresistible conversation is possible. But How?

The answer comes simple: Befriend your customers and contacts One at a time. It’s a One to One to Millions marketing strategy, or the power of Befriending One Customer at a time.

The strategy is to change strangers into friends, friends into advocates, and advocates into customers. It works by offering Information as a Gift ™ to strangers, friends, customers and contacts.

For established companies, it means sending their customers to other businesses for FREE, as a powerful way to build loyalty and growth.

For start-up companies, it means finding or creating great content that would be helpful for their target population, and packaging this content in personal and attractive way, and send it to their target with the purpose to befriend, then convert them into customers. It works.

The more successful your company is at recommending other companies’ products and services that are relevant to its customer’s lifestyle and needs, the more likely it is that customers will extol the virtues of your company. They’ll reward you for it, too.

Your company gets a reputation for caring about people through this free exchange of information. When a person benefits from information you give them, they become an advocate for you. And the next time they hear someone looking for a service that your company provides, they’ll recommend you – in glowing phrases.

You can’t buy that kind of advertising, and it’s the most powerful positive conversation Starter.

Remember, we said “to befriend one person at a time!”.

Most marketers will exclaim to this statement with astonishment and signs meaning “that’s impractical”, “that’s impossible”, “that’s not possible in our industry”, “Our business is different”…

The mere truth is that most people in marketing and advertising positions today have been trained or formatted to think that “mass marketing is the King” and have sound expertise ONLY with the “big bang” approach: to reach thousands or millions with a single message at a time.

This approach has worked, and still works for many marketers, but its efficiency and effectiveness are losing ground. Customers acquired this way are lost the same way as they came, and to build loyalty you’ll need to invest vast amount of money, and slash your profit margin to keep them happy.

There is no ending to this approach.

Our previous post “Do you have the right to advertise?” explained very clearly the moment and situation in which You have the right to advertise and for what you have the right to spend your money.
I strongly advise you to read this post. It’s one of the Best articles you could find on this blog.

The end of the scarcity age in developed countries resulted in consumers being overwhelmed by a huge number and variety of goods and services.

“Am I buying the right digital camera? Am I getting the best treatment for my chronic ulcer? Am I signing up for the right service?” becomes the inner voice of each consumer when he faces this “hell of choice.”

There are, in fact, vast amounts of information available to respond to these questions, and there are several channels, “But who has the leisure and the proficiency needed to sort through and evaluate all these products and services? [And] the burgeoning complexity of offerings, as well as the associated risks and reward, confounds and frustrates most time-starved consumers. Product variety has not necessarily resulted in better consumer experiences.” - C. K. Prahalad

As a result, consumers are lost. Information comes to them as noise. When consumers need answers, they may end up sifting through contradicting advice, opinionated content and a lot of pretty crappy material. They’ll waste plenty of time.

Netflix, like Amazon, has figured out that helping people make choices is the key to market success. People won’t buy things if they can’t make fundamental choices, and most people won’t make as many choices if they don’t get a little help — without being barraged with too many questions.
That’s the trick. We don’t want to answer too many questions about what we’re looking for. Half the time we don’t know what we’re looking for (just browsing) and the other half of the time we are incapable of describing it ‚ or maybe that’s just me. Harvard professor Daniel Gilbert details people’s inability to understand or describe what makes them happy in his book, « Stumbling on Happiness ». We think that many of those same mental barriers exist for people shopping or searching online, and we believe a good recommendation platform is essential to overcome them.” Rob Rustad, From Collarity.com.

How to transform helping your customers to choose and find relevant information in a marketing strategy that built loyalty and growth for your business?

Send “Information as a Gift” your customers.

According to a 2004 Forum Corporation study on cross selling, 88 percent of customers with spending power welcomed product and service suggestions that help them. The same is true in the B2B world—clients prize sales professionals who empathetically understand their business and make suggestions on how to improve it.

What is information as a Gift?

“Information as a gift ™” means to pay attention to your customers’ and contacts needs and interests for products and services other than your own, and give them relevant and trustful information to help them reach good services providers.

Since one company alone can no longer autonomously create consumer experience, Linkcrafter members pay attention to their customers’ and contacts needs and interests for products and services other than their own, and send their customers to other business for Free as a powerful way to build loyalty and Growth.

Linkcrafter solution helps you send your customers safely and securely to other businesses as a powerful way to build Loyalty and grow your business. Yes, It’s about Sending your Customers to other businesses for FREE as a way to build Loyalty and Grow. And It works.

You become known as a powerful resource for others—and when you have the reputation for being a strong resource, people start turning to you for suggestions, ideas, names of other people, connections, etc. This keeps you visible and your business top-of-mind when people need your products and services. This, in turn, will greatly increase the number of referrals your customers will send to your business.

You don’t need Money to start. Information, Recommendation are intangible things you can give again, again and again without being left broke.

“Information as a gift ™” has a tremendous power to induce positive emotional connections to customers and contacts. The positive emotional connections in turn has the power to turn customers and contacts into voluntary advocates for your organization, generating a consistent word-of-mouth referrals and a Nonstop Viral Buzz for your business.

How it works?

“Simply go to that address book and list out the 20 percent of your contacts who matter most. Do you know their interests? Their biggest dreams and goals (professional and personal)? If you don’t then that is a place to begin. Once you do, mark down next to each name what specific actions you can take that will help that person realize those goals. What connections can you make for them? What knowledge can you transfer to them? Call them up. No agenda. No ‘asking for the business.’ Just deliver value relevant to them and keep doing it.”

Howard Mann

When we’ve started Linkcrafter we’ve asked ourselves  “Why 90% of the Internet traffic goes to ONLY 5% of websites”. We’ve discovered that:

• 7 of the top 10 web properties are search engines
• 22 of the top 50 web properties are search engines and web directories.

Browse and search have become the most time-consuming and frustrating activity for consumers.

People are looking for trustful and relevant information to reach the best services, companies and products that could satisfy their needs. 90% of the traffic goes to these websites because they are trying hard to help people solve this problem.

What will happen if you become a resources center or a knowledgeable friend for your customers?

You become a Traffic magnet.You are a knowledgeable professional. You Know a lot and Now  We need You. We Want YOU to Lead US.

According to a 2004 Forum Corporation study on cross selling, 88 percent of customers with spending power welcomed product and service suggestions that help them. The same is true in the B2B world—clients prize sales professionals who empathetically understand their business and make suggestions on how to improve it.

Linkcrafter helps companies and businesses to become solution providers for their customers through real-time interaction and involvement in their customer’s solution-hunting process.

Instead of giving Planners, calendars, T-shirts, Mugs, Foie Gras,  coupons, or other material or monetary gifts to customers as incentive to build relationship – most of these incentives fail to build loyalty - Linkcrafter solution helps you provide Information as a gift ™ to your customers.

What is information as a Gift ™?

“Information as a gift ™” means to pay attention to your customers’ and contacts needs and interests for products and services other than your own, and give them relevant and trustful information to help them reach good services providers.

Since one company alone can no longer autonomously create consumer experience, Linkcrafter members pay attention to their customers’ and contacts needs and interests for products and services other than their own, and send their customers to other business for Free as a powerful way to build loyalty and Growth.

You become known as a powerful resource for others—and when you have the reputation for being a strong resource, people start turning to you for suggestions, ideas, names of other people, connections, etc. This keeps you visible and your business top-of-mind when people need your products and services. This, in turn, will greatly increase the number of referrals your customers will send to your business.

You don’t need Money to start. Information, Recommendation are intangible things you can give again, again and again without being left broke.

“Information as a gift ™” has a tremendous power to induce positive emotional connections to customers and contacts. The positive emotional connections in turn has the power to turn customers and contacts into voluntary advocates for your organization, generating a consistent word-of-mouth referrals and a Nonstop Viral Buzz for your business.

How it works?

“Simply go to that address book and list out the 20 percent of your contacts who matter most. Do you know their interests? Their biggest dreams and goals (professional and personal)? If you don’t then that is a place to begin. Once you do, mark down next to each name what specific actions you can take that will help that person realize those goals. What connections can you make for them? What knowledge can you transfer to them? Call them up. No agenda. No ‘asking for the business.’ Just deliver value relevant to them and keep doing it.”

Howard Mann

Is Your Company Still in the Dark Ages?

Most companies aren’t prepared for this new approach to marketing. Companies who co-create customers experiences with other qualified companies will keep themselves far ahead of the competition.

How do you accomplish all of this? We’re not going to lie. It takes a change in mindset.

Business people become super-connectors, people who know a lot of people, and know their interests, skills, and needs of everyone in their social or business circle and connect them together.