Linkcrafter.com – Blog

When we’ve started Linkcrafter we’ve asked ourselves  “Why 90% of the Internet traffic goes to ONLY 5% of websites”. We’ve discovered that:

• 7 of the top 10 web properties are search engines
• 22 of the top 50 web properties are search engines and web directories.

Browse and search have become the most time-consuming and frustrating activity for consumers.

People are looking for trustful and relevant information to reach the best services, companies and products that could satisfy their needs. 90% of the traffic goes to these websites because they are trying hard to help people solve this problem.

What will happen if you become a resources center or a knowledgeable friend for your customers?

You become a Traffic magnet.You are a knowledgeable professional. You Know a lot and Now  We need You. We Want YOU to Lead US.

According to a 2004 Forum Corporation study on cross selling, 88 percent of customers with spending power welcomed product and service suggestions that help them. The same is true in the B2B world—clients prize sales professionals who empathetically understand their business and make suggestions on how to improve it.

Linkcrafter helps companies and businesses to become solution providers for their customers through real-time interaction and involvement in their customer’s solution-hunting process.

Instead of giving Planners, calendars, T-shirts, Mugs, Foie Gras,  coupons, or other material or monetary gifts to customers as incentive to build relationship – most of these incentives fail to build loyalty - Linkcrafter solution helps you provide Information as a gift ™ to your customers.

What is information as a Gift ™?

“Information as a gift ™” means to pay attention to your customers’ and contacts needs and interests for products and services other than your own, and give them relevant and trustful information to help them reach good services providers.

Since one company alone can no longer autonomously create consumer experience, Linkcrafter members pay attention to their customers’ and contacts needs and interests for products and services other than their own, and send their customers to other business for Free as a powerful way to build loyalty and Growth.

You become known as a powerful resource for others—and when you have the reputation for being a strong resource, people start turning to you for suggestions, ideas, names of other people, connections, etc. This keeps you visible and your business top-of-mind when people need your products and services. This, in turn, will greatly increase the number of referrals your customers will send to your business.

You don’t need Money to start. Information, Recommendation are intangible things you can give again, again and again without being left broke.

“Information as a gift ™” has a tremendous power to induce positive emotional connections to customers and contacts. The positive emotional connections in turn has the power to turn customers and contacts into voluntary advocates for your organization, generating a consistent word-of-mouth referrals and a Nonstop Viral Buzz for your business.

How it works?

“Simply go to that address book and list out the 20 percent of your contacts who matter most. Do you know their interests? Their biggest dreams and goals (professional and personal)? If you don’t then that is a place to begin. Once you do, mark down next to each name what specific actions you can take that will help that person realize those goals. What connections can you make for them? What knowledge can you transfer to them? Call them up. No agenda. No ‘asking for the business.’ Just deliver value relevant to them and keep doing it.”

Howard Mann

Is Your Company Still in the Dark Ages?

Most companies aren’t prepared for this new approach to marketing. Companies who co-create customers experiences with other qualified companies will keep themselves far ahead of the competition.

How do you accomplish all of this? We’re not going to lie. It takes a change in mindset.

Business people become super-connectors, people who know a lot of people, and know their interests, skills, and needs of everyone in their social or business circle and connect them together.

“What you Say? Send My Customers to Other Businesses for Free as a way to Build Loyalty and grow my business!?”
It sounds like complete folly.
Why would I send my customers away?
It’s very unconventional, but terribly powerful.
And, It’s in this way that Linkcrafter is transforming the marketing landscape, changing the lives of small business owners, freeing millions of entrepreneurs from marketing stress and uncertainty.

Here we go, Instead of giving Planners, calendars, T-shirts, Mugs, coupons, or other material or monetary gifts to customers to build relationship, what in most cases fail to build loyalty, Linkcrafter helps you send your customers safely and securely to other businesses as a powerful way to build Loyalty and grow your business.

Yes, It’s about Sending your Customers to other businesses for FREE as a way to build Loyalty and Growth. And It works.

The old era of egocentric sales pitches never entertained the idea of sending customers to other companies, for any reason. They held on to their customers tooth and nail, even if they didn’t have anything the customer needed at the time.

Companies wanted customers to pay attention to their company, and no one else.

Apparently, no one ever mentioned to those companies that no business is an island.

Customers need more than one company to satisfy their everyday needs and desires. “No company owns enough resources – or can possibly own enough – to furnish unique experiences for every customer,” said C.K.Pralahad in The New Age of Innovation. “Companies must organize a constantly shifting global web of suppliers and partners to do the job.”

A customer experience includes satisfaction in all the customer’s needs for their everyday life. It isn’t enough to sell your customer the microwave oven that person needs. The customer also needs clothes, baby food, music, a good carpet cleaner, a certified massage therapist, and an antique hood ornament.

No company in the world could possibly give a customer every single thing he or she desires.

In short: it takes a village to create a customer experience.

You’ll be recommending companies to your customers that you personally have selected as the best for their needs. You won’t be giving them referrals to professional service and product providers simply because you’ve agreed to – you’ll be giving them the companies that you sincerely believe are the most qualified professionals to meet your customers’ needs.

And your customers will love you for it.

That reputation will buy you customer loyalty and enthusiasm that is impossible to get through any other means.

Linkcrafter marketing solution often sounds too idealistic to companies who have been in the era of the sales pitch too long. Many companies will be thinking, “Spending extra time and resources to help customers with their problems without any request for a sale, without any pitch at all? What’s in it for me?”

The more successful your company is at recommending other companies’ products and services that are relevant to its customer’s lifestyle and needs, the more likely it is that customers will extol the virtues of your company.

Your company gets a reputation for caring about people through this free exchange of information. When a person benefits from information you give them, they become an advocate for you. And the next time they hear someone looking for a service that your company provides, they’ll recommend you – in glowing phrases.

You can’t buy that kind of advertising.

Linkcrafter web based relationship management solution helps you to engage with other qualified companies to co-create customer experiences. You’ll work within a network of partners, all of whom can provide your customers with products and services that are outside of your area of expertise but that are essential to making sure the customer is completely satisfied.

Learn to Co-Create

Through Linkcrafter, you’ll be able to co-create complete experiences for your customers with other companies. You’ll collaborate with these companies to understand exactly what your customers need and how to get it to them.

Your customers will look to you as a resource, a guide, and a trusted ally.

Is Your Company Still in the Dark Ages?

Most companies aren’t prepared for this new approach to marketing. Companies who co-create customers experiences with other qualified companies will keep themselves far ahead of the competition.

How do you accomplish all of this? We’re not going to lie. It takes a change in mindset.

Business people become super-connectors, people who know a lot of people, and know their interests, skills, and needs of everyone in their social or business circle and connect them together.

Content marketing is a “Keep in touch” strategy that involve information sharing with the purpose to engage customers or prospects.

“The motivation behind content marketing is the belief that educating the customer results in the brand’s recognition as a thought leader and industry expert.

The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences.

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action.

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.

Marketers may use content marketing as a means of achieving a variety of business goals, such as thought leadership, lead generation, increasing direct sales, improving retention and more” – From Wikipedia, the free encyclopedia

What I’m doing here is Content marketing for Linkcrafter.com. I’m providing information with the purpose to Keep in touch with Linkcrafter’s customers in a meaningful way and engage prospects and visitors to this blog in way that may induce them to try Linkcrafter solutions.

Content marketing works.

It could take the form of custom magazines, print or online newsletters, digital content, websites or micro-sites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, round tables, interactive online, email, events.

One of the most difficult part of content marketing is the information creation. It demands a lot of time, and could cost a lot of money too. That is the reason why the huge majority of websites, blogs are debris, almost never updated, and the main reason why small business owners, freelancers, services professionals don’t know what to write to their customers in their newsletter,  never update their websites.

To Create content is difficult and complex. To create continually content to keep in touch with customers on regular basis and engage prospect is close to impossible for most small businesses owners, entrepreneurs or freelancers.

What is then the  secret about “Content Marketing without Creating Content Yourself”?

Linkcrafter is a content marketing solution without the Need to create the Content Yourself.

When we’ve started working on Linkcrafter our goals were very clear. We wanted:

• A solution that brings peace of mind to entrepreneurs: simple, easy and durable, not another short-lived marketing solution,
• A solution that works consistently, what ever the background of the user, and
• A solution with zero advertising cost and Zero time wasting in networking.

We have reached all these three goals, and It’s a whole new World in marketing

How it works?

We help companies to provide “Information as a Gift™” to your customers. It means provide information and recommendations to your customers based on their needs and interests for other company’s services and products.

Instead of giving Planners, calendars, T-shirts, Mugs, coupons, or other material or monetary gifts to customers to build relationship, what in most cases fail to build loyalty, Linkcrafter helps companies to use “Information as a Gift™” as a powerful incentive to build loyalty and attract clients.

Let us find out more about what this concept entails and how it works in the first place.

1.    Sharing Needs
During casual or business meetings or conversations, Your contacts and customers share with you their needs or interests for other companies’ services or products: “I need help to choose”, “I need help to find the right information”, “I need help to find to the right person”, “I interested in this and that”, etc.

2.    Listen
If you do business as usual, you just tuned out this information, because it’s not your business matter, and you have no straight answer to these questions. Now, you listen and take note, because you know that this is a huge marketing opportunity.

3.    Community Help
You seek for information and connections that could help your customers. If you can’t personally access relevant and trustful information, you post your customers’ needs to Linkcrafter community of professionals, which are willing to help.

4.    Filtering Answers
You receive answers from several professionals and companies and you could review them, rate them and select those which are more focused and relevant to your customers need or interest.

5.    Giving a Response
After filtering the vast amount of information you received or searched for, you contextualize it, put your stamp of approval, add a personal touch, then send it to your contacts or customers like “Information as a Gift”.

The system works mostly by using information created by other professionals or sources  that is filtered and sent privately to customers and contacts.

We call it “Information as a gift ™” . Like gifts, you don’t have to create it, but you have enough flair to choose the most relevant content to sent at the right time.

“Information as a gift ™” has a tremendous power to induce positive emotional connections to customers and contacts. The positive emotional connections in turn have the power to turn customers and contacts into voluntary advocates for your organization, generating a consistent word-of-mouth referrals and a Nonstop Viral Buzz for your business.

Today Linkcrafter is The Fastest, Easiest, and Most Reliable System for Getting Noticed and Attract More Clients Without spending money on advertising or wasting time in networking.

John Stephen Veitch

John Stephen Veitch is CEO – Network Ambassador at Open Future Limited. John is a top networker with  several hundreds of connections on the main social and professional networking websites like : linkedIn, Ryze, Xing and Facebook.

John trusts in the power of the Internet, an above trust he devotes thousands of hours directly teaching and helping for free small businesses owners, public organizations and professionals “how to use the Internet to grow”, “how to start a page on the Internet to be visible”, “how to start groups to serve their community or to get involved in something bigger than themselves”.

John has a deep and unstoppable passion for networking and can’t refrain from  linking people to people, people to data, converting data to information. But today, John is … frustrated… he has a feeling that we need to to go beyond networking as we knew it, because, he said :

“I’ve always had high hopes that people might use the Internet to achieve useful things in their lives. Mostly that’s failed to happen.

In recent years with the introduction of social networking opportunities I’ve seen that most people fail to understand how online social networks work. The success rate on Ryze is somewhere between 8% and 2% depending on your viewpoint. On LinkedIn the success rate is even lower. None of the many social network sites available are any different. There are millions of registered people, a few spectacular stars, a tiny cohort of regular users and many uncommitted users, creating a massive long tail of people who don’t get it.

There are huge numbers of people who have joined professional networks, but far too many sit isolated and inactive”

Sure, it’s Not because networking doesn’t work, Networking does work  But only for The few who understand what networking is about.  Get first insight from our previous post  “Why most of people waste time in networking?”

John observations are right.

Many websites have tried to help the unskilled networkers, but our survey found out that close to 90% of people on professional networking websites get No value for the time and eventually the money they  spent in these networks.

In these traditional networks, the reason for linking two people is weak.  Most networks are built on a casual business acquaintance – maybe you worked in the same company. Those networks are fine for who-knows-who, but when it comes to marketing your company to:

• Receive faster, more enthusiastic and more qualified responses to your promotions
• Turn more prospects into loyal paying clients,
• Switching from chasing customers to having customers come to you,

They’re useless.

The problem with current networks is that they don’t create enough “business transactions” for the majority of their users. The number of transaction is too low, discouraging the majority of users and even worse, there’s no way to measure the value (ROI) of the transactions that occur.

John doesn’t stop with depressing observations, instead he has started recently something new called “Veech Limited Partnership”. First, the idea is to brainstorm with top networkers on LinkedIn, Ryze, Xing, or Facebook focusing on a single question “Can Independent Consultants be Rain-Makers for Each Other?”, if yes, then How?

The online forum already gathers a bunch of Top networkers and is expanding. Discussions are hot, very hot. You learn a lot and the quality of contributions is one of the best I’ve seen in many online groups.

The forum address is here http://veech.onlinegroups.net/. Ask John if you could join.

Advertising is aDouble-Edged Sword. It could help your business get off the ground as it could hurt and compromise definetly  your business.

1. You could awaken the big  bear sleeping next to your tent
Advertising could be interpreted by competitors like a threat, a declaration of war,  and their reaction could be damaging. You never know how they will react to your move. Like our friends Mitch Meyerson and Jay Conrad put it, It’s a Jungle Out There! You are surrounded, All around, by thousands of same businesses vying for the same bounty. Several of these businesses are grossly larger than you. Some have the power and personality of Godzilla. Many of them are far better funded than you. Some have been successfully operating their businesses since prehistoric times. They thrive on competition. Some of them can run more ads in more papers and more commercials on more stations than you’ll ever run. They can mail more materials to more people than you’ll ever mail. They can outspend you in every area of marketing that money can buy.

Do you want competition? You could have one that you may not be able to sustain. Good luck to you.

2. You could appear desperate  and frighten away good clients and prospects
98% of small businesses advertise ONLY when they are in trouble, when they are desperate about the future.  My first reaction when I see advertising from a company I’ve never heard about is always “huh … another company in trouble”. It looks to me like these crowds of desperate professionals who haunt networking events in their towns. They start active networking ONLY when they are in trouble :

1. when they need to find new clients to close some financial gap in their business,
2. when they are fired, and they need a new job,
3. when they are feeling lonely and are looking for new friends.

Sorry, if you see yourself in any of the cases above, you are surely a looser networker.Networking won’t work for you well. The same for advertising, Don’t start advertising when you are in trouble, it won’t work … well.

Savvy clients are wary about Small businesses which suddenly start  to advertise. it’s  just a bad sign you are sending outside. 84% of B2B advertising campaigns result in Lower sales. Be careful.

3. Customers you get with advertisment are hard to keep and less loyal.
Customers you acquired by advertising  are hard to keep because of the promise you made in your advertisings. Advertising promises are ALWAYS overstated. You can’t keep such promises, and soon you’ll find yourself haunted by disappointed customers.
Do you know how to handle difficult clients? You’ll need a training after each successful advertising campaign.

Customers you acquired by advertising are less loyal and need costly loyalty program to be kept. They will evaporate the same way they come, in droves.

4. You can’t stop advertising if you succeeded at the first place beause of advertising
If you succeed because of advertising, it’ll become  like a drug for you. You just can’t do without it. Advertising will be your answer to most of your problems. You’ll need the dose to keep your equilibrium.

Don’t get in such a trap. You’ll ignore most  of the market signals for change in business model and in customers needs till it’ll be late.

5. If you are under attack, you won’t be able to react and be heard
Most customers today just tuned out advertising message. Savvy marketers know when to advertise. They advertise  to

• crush weak competitors
• leverage an ongoing PR buzz
• defend  business territory when under competitor attack

If  you’ve abused your advertising right, you’ll be deprived of  the virtue of advertising when you’ll need them. Your message will be tuned out or  you’ll look desperate. Think about it.

6. Your Cusotmers hate you, because they know that you are doing the fancy advertising with their money.
Customers know that you add  your Advertising cost to the price they pay. Don’t abuse advertising, you’ll become uncompetitive soon.

7. Your business is Not built to last, because you need Advertising to stay afloat
A business built to last doesn’t need advertising to stay afloat. A business built to last use advertising like a Chess Master to tease competition, to crush a new entrant in its business territory  or to give something back to the community  or to entertain and build brand.

Check if you have the right to Advertise. Our previous post “Do you have the right to advertise?” explained very clearly the moment and situation in which You have the right to advertise and for what you have the right to spend your money.

I strongly advise you to read this post. It’s one of the Best articles you could find on this blog.

The most difficult thing in adults education is Not How to teach them “new stuff”, But how to make them dismiss the “old stuff”.

Let talk about  ”what is innovation?” and how to win the innovation battle Today and in the Future.

The way you think about innovation can make you a winner or a complete looser.  

I’ve started this post because I’ve seen so many entrepreneurs been ruined by the popular belief that Product or service Innovation is the key to Success. 

This  is not a false statement. It was true in the past and some categories of industries still could succeed with this old belief. Some lucky people too could accidentally succeed with this belief. But for 98% of businesses this belief will be misguiding and handicapping. 

If you want to win the innovation battle intentionally, Forget about technological innovation or product innovation.  These are commodities in our new world. Think Experience Innovation.

Apple iPod dominates the personal music player category, and Apple iTunes dominates the online music service category. This is the engine that has driven Apple’s growth over the past 5 years. Apple didn’t invent either category. And while innovation and branding have both played a part in Apple’s success, it’s real competitive advantage is a better user experience than the alternative products and services at a reasonable price.

Even early personal computer innovations credited to Apple, such as the graphical user interface (GUI) and mouse, were developed by Xerox at its Palo Alto Research Center (PARC). Apple’s achievement was to understand how these innovations could significantly improve user experience.

Contrast this with the Apple Newton MessagePad, a truly innovative product that defined the personal digital assistant (PDA) category. Unfortunately, it was too expensive and did not deliver the desired user experience in terms of size, hand-writing recognition, PC synchronization, and other important user criteria. When the PalmPilot addressed these deficiencies, it restored the viability of the PDA market and became a runaway success. - Bruce Pharr

Product or service Innovation is for successful companies just a tactic. Like Al Ries put it “Innovation Should Be Seen As a Tactic, Not A Business Strategy”. 

Yes, you must innovate. But innovation must be only a part of your marketing strategy, not innovation in the sake of innovation – Linas Simonis

The market success of a car, computer or consumer electronics device is ultimately the product of a value proposition that delivers a better user experience at a reasonable price. People will usually buy the best experience they can afford.- Bruce Pharr

What every company has to keep in mind is that “innovation itself has changed meaning. In the earliest nineties we still talked about product innovation. In the late nineties we were thinking about client-specific solutions. Now it’s all about the co-creation of client experiences.” - C. K. Prahalad

“In this new age, customer experience will decide the winners and losers in almost every industry imaginable.” - Pine and Gilmore

Go For experience innovation. We can help you. 

You are about to discover one of the most safeguarded secret of marketing. Few companies have fully understood it and use it very swiftly to punch their competitors.

You’ll be surprised to learn that Not All companies have the right to advertise, even if they have money for it.

Advertising is a right you have to acquire first before using it; and a customer has to know you first before you advertise to him, if not you fail.

My first reaction when I see advertising from a company I’ve never heard about is always “huh … another company in trouble”. It looks like these crowds of desperate professionals who haunt networking events in their towns. They start active networking ONLY when they are in trouble :

1. when they need to find new clients to close some financial gap in their business,
2. when they are fired, and they need a new job,
3. when they are feeling lonely and are looking for new friends.

Sorry, if you see yourself in any of the cases above, you are surely a looser networker.
Networking won’t work for you well.
The same for advertising, Don’t start advertising when you are in trouble, it won’t work … well.

As a matter of analogy, you have the right to kiss the sweet girl only when the hard part of the seduction is finished. The Kiss comes as a conclusion to a long dance of words, smiles, laugh and endless conversation and social biases confirmation. Don’t use advertising as a seduction tactic, advertising is the Kiss moment.

The advertising secret we want to share with you is a little bit hard to understand and has three principles :

1. Advertise ONLY when you don’t need it.
2. If you NEED to advertise, don’t.
3. Advertise ONLY when you are in control.

The three principles say fundamentally the same thing, but let go through them One by One.

The first principle : Advertise ONLY when you don’t need it.

You have the right to advertise only when your business is doing well, when you are acclaimed by the industry, you have new product everyone is talking about so much that you don’t need advertising at all.

It’s at this precise moment that have the full right and privilege to advertise, and it will fully work for you: it’ll help you reach people who have never heard about, people who don’t trust you, people who were not opened to your ideas, and people who were not doing business with you. When these people will  start looking for validation of your message or start checking your record they will find multiple resonance in the press and from influentials that will convert them 10 times more easily. At this precise moment you can grow your market and mind share.

This marketing tactics is mastered to the infinite by Apple. Apple advertise mostly when it doesn’t need it, when all the press, tv, blogs, influentials are talking about his new products or innovations. Incredible Powerful.

The second principle: If you NEED to advertise, don’t.

You don’t have the right to advertise:

• if you need to attract new clients,
• if your sales are declining sharply,
• if you are start-up or a company no one has ever heard about,
• if you have financial trouble,
• if have public outrage over you.

There are three main reasons you should Not advertise under these circumstances :

1. You are blinded in such conditions, and most people tend to take bad decision and send the wrong message out,
2. You lack the reputation, the credibility, the confidence or the buoyancy necessary to succeed an advertising campaign,
3. You are likely to use the good money to chase for the bad money. Like Warren Buffet put it, you’ll give a bird in hand for two birds in the bush.

When you don’t have the Right to advertise, you have sometime more powerful left to you:  PR (Public Relations).

“Most recent brands were built by PR. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising at all.

Advertising lacks credibility. The crucial ingredient in brand building is credibility, an ingredient that only PR can supply.

The big bang approach is obsolete. Traditionally new brands were launched with a big-bang advertising approach. That concept should be abandoned today in favor of a slow build-up by PR.

Advertising has an important role to play. But not in launching brands. Advertising should be used to maintain brands once they have been established through publicity.” – Al Ries & Laura Ries, Today, great brands are built with PR, not advertising

The third principle: Advertise ONLY when you are in control.

You have the right to advertise when you can use advertising like Chess Master to tease competition, to crush a new entrant in your business territory  or to give something back to the community  or to entertain and build your brand.

It’s the most funny level of advertising.
You seat like on a control tower with an awesome confidence, with a feeling of invincibility and you have such a deep pocket. Woow! I love it.

The dream of all marketer is to reach this level of marketing inside a company who has the luxury to advertise just because it’s fun, just because the other guys are too weak to react or because the local school pupils need some money for their party or alike social responsibility verbose.

Good luck to you. I hope you grasp it.

We can help you.

The idea started as a way to help our friends, then we use it for our clients, and it ended up being a game changing innovation that disrupts the main patterns and logics behind the entire marketing industry, redefining the role of business in our contemporary world, and accomplishing what other called impossible: marketing without spending money in advertising or losing time in networking event.

We knew then that this idea had the power to profoundly change the over $600 billion advertising industry. We called it IRaaS™ (Information & Recommendation as a Service), and it’s a marketing strategy that is literally changing the way companies grow and build business.

Imagine …… just for a moment …… a marketing solution that helps you
Be Wanted and Welcomed in Your Clients’ and Prospects’ Mind ….
Imagine …. quitting  From chasing customers to Customers coming to you
Imagine Receiving faster, more enthusiastic and more qualified responses to any promotion, Turning more prospects into good paying clients
Imagine your customers and contacts turning into an army of free sales people and voluntary advocates for your organization, Generating a consistent word-of-mouth referrals & a Nonstop Viral Buzz for your business.
And imagine Now …. having all these astounding results without spending money in advertising or wasting time and resources in countless networking websites, clubs or events.

In summary, IRaaS is The Fastest, the Easiest, and the Most Reliable System for companies to Get Noticed and to Attract More Clients Without spending money on advertising or Wasting time in networking.

• You spent No money in advertising,
• You waste No Time in networking,
• But you grow your business sales, visibility and brand

That’s a whole new world.

Never before, a marketing system has been so simple and so powerful at the same time to ignite company’s visibility and dope its capacity to reach large audiences without spending money in advertising or losing time in countless networking clubs, events or websites.

No book to read, no course to follow, No marketing plan to craft. IRaaS changes business people from simple sales hunter to community leaders. The main conviction behind IRaaS™ is that the next generation of marketing successes will belong to customers-empathic organizations that, beyond personal best, take it as a mission to simplify consumer’s life.

As a marketing solution, IRaaS doesn’t stack up as just one more precarious solution, a one-shot move, time-consuming and unsustainable.  IRaaS isn’t something you have to start again and again with uncertain results.   Nor is it a process that adds to your business stress – like posting to forums (only to be banned), spamming comment forms on blogs, bribing bloggers to write articles for you, sending dozens of press releases to unsuspecting journalists, hanging around events stressing about finding new prospects, endlessly browsing social network and business hub websites and losing precious entrepreneur time.

It’s the end of marketing as we knew it.

IRaaS™ intention is to put an end to this, to bring a durable, sustainable marketing solution, the one that last, the one that bring peace in your mind and unleash the potential of your business, giving you back time to concentrate on what you like to do.

As powerful as it is as solution, IRaaS™ works very simply by asking companies to send their customers for free to other businesses, providing them with information and recommendation based on their needs/interests for other companies products and services.

You can read my personal story behind this marketing innovation here : The Story behind IRaaS.